Psychology

It all started with a desire to change the world. Even as a teenager, I felt constrained by the overly simple explanations adults gave me about how people work and how life is supposed to make sense. I wanted to understand what really lies behind our actions, choices, ambitions, conflicts, and dreams. Books became my way of looking beyond the obvious and expanding the way I saw the world. I spent countless hours in libraries reading Friedrich Nietzsche, Victor Hugo, Theodore Dreiser, and other great thinkers and writers who explored human nature long before I ever began studying psychology professionally.

After high school, choosing psychology felt almost inevitable. I went on to study psychology at university, and by my final years, I was no longer just learning the theory — I was already actively applying it in real-world settings.

After earning my Master’s degree in Psychology, I opened my private practice while continuing my professional education. For the next three years, I studied psychotherapy with a specialization in Transactional Analysis, going deeper into understanding why people think, feel, communicate, and make decisions the way they do — and why, sometimes, they become the biggest obstacle standing between themselves and the goals they want to achieve.

I joined a fast-growing sales company as an HR specialist. The pace was intense: I interviewed groups of 10–20 candidates at a time, sometimes twice a day, and every morning began with short motivational and sales-focused sessions for the team. But my role quickly grew far beyond recruiting.

I began leading full-scale trainings in sales, communication, and client relations, working through real situations with teams and helping shape more effective strategies for performance and business growth — always with the human factor in mind.

That was when I became especially interested in what we now call the combination of hard skills and soft skills. You can know your product inside and out, master every sales technique, and understand every business process — but at the end of the day, results are still created by people: by the way they think, communicate, make decisions, respond under pressure, build relationships, and navigate their own limitations.

That was also where two seemingly different worlds began to come together in my work: the fast-paced, results-driven world of business and sales, and the deeper psychology of Sigmund Freud, Eric Berne, and other influential thinkers I was studying at university.

But psychotherapy was never the only world that fascinated me. I always wanted to see more, travel further, work across cultures, and understand how psychology shows up not only in the life of one individual, but within entire teams, organizations, and business systems.

My first professional experience had already been closely connected to the corporate world, so organizational psychology became a natural next step. I began advanced training in the organizational field of Transactional Analysis with the support of the European professional community and ultimately dedicated about six years to this area of study.

This opened psychology up for me on an even broader level. I was no longer studying only the individual, but also the way organizations function: how corporate cultures are formed, why some teams grow while others get stuck, how leadership styles affect business performance, how internal conflicts develop, and why a strategy can look perfect on paper and still fail when it does not account for the human factor.

During this period, my own career was becoming increasingly international. I had the opportunity to work with companies in the Middle East and Europe, spent periods of time living outside my home country, and continued traveling more and more — both professionally and simply because I had always wanted to experience the world firsthand. Over time, that journey took me to more than forty countries.

Every new culture reinforced one idea that would later become a central part of my professional approach: business models, markets, and tools may change from country to country, but at the center of every system, there is still a human being.

Today, I continue to grow and evolve in the field of psychology. Transactional Analysis remains my primary professional framework, but over the years my approach has become much broader. In sales and communication, it is almost impossible to completely avoid certain elements of NLP. When it comes to products, education, and business systems, I am deeply aligned with the principles of Design Thinking. And questions of cultural differences, decision-making, and human behavior still fascinate me just as much as they did twenty years ago.

Even in my free time, I often find myself back with a book. I am drawn to Daniel Kahneman’s work on thinking and decision-making, Nassim Taleb’s ideas about uncertainty and resilience, and contemporary research on human behavior, leadership, culture, and change. Sometimes it is academic psychology, sometimes business, philosophy, or popular literature. I have never believed there should be rigid boundaries between these worlds: if an idea helps us understand people more deeply, it is worth exploring.

But it is not only my professional focus that has changed. The world itself has changed. Over the past several years, millions of people have changed countries, cities, and the environments they once called home. A huge part of the global workforce has moved into remote work. Teams have become international and distributed. Businesses have had to rethink the way they engage with employees, while many experts, psychologists, and coaches have discovered that relocating can also mean losing the professional environment and client relationships they spent years building.

I saw this very clearly after moving to the United States. Geography should no longer determine who we are able to work with, learn from, or build projects with. But simply moving a consultation to Zoom is not enough. You need a system.

One of the most important questions driving my work today is this: how do you turn a person’s accumulated expertise into a working digital ecosystem that is no longer limited by physical location or the number of available hours in their calendar?

For me, this is where psychology met AI, digital products, and marketing. Today, I help experts structure what they know, turn that expertise into educational products, programs, and digital systems, and use AI to scale what once could only be delivered personally, one hour at a time.

My goal, however, is not to replace people with technology. Quite the opposite. I want to use technology to preserve human expertise and give it the ability to reach much further.

That is the principle behind the growth of TA-Next Academy and TA-Next Community — not simply as a collection of courses, but as a virtual ecosystem where professionals, instructors, coaches, psychologists, students, and clients from different countries can come together.

You can move to another country. Change time zones. Travel. Work from another city. But your professional community, education, products, and relationships do not have to start from zero every time. They can continue to exist within a space you have intentionally created.

I am especially interested in taking this same principle into the corporate world: building digital ecosystems for companies and teams where knowledge, learning, communication, employee development, and corporate culture can continue to function whether people are working in the same office or on different continents.

So today, my work is no longer simply psychology, and it is no longer simply marketing. It is about building systems around human expertise.

If you are a psychologist, coach, consultant, or expert who works with people and you want to turn your knowledge into a course, a digital product, your own ecosystem, and a scalable source of income — reach out to me. And if you are a business owner who wants to build a similar system for your team, corporate learning, or company development, I am also open to collaboration.